LOS ANGELES, CALIFORNIA: On Tuesday, October 31, 2023, Sandra Sayegh Dudum, the creative mind behind the renowned fashion brand and the founder of Vici Dolls, found herself at the center of a social media storm.
The controversy erupted when Dudum made an antisemitic comment on Instagram, igniting outrage across the online community.
Sandra Sayegh Dudum's viral antisemitic exchange on Instagram
The firestorm began when a social media user with the handle @jbh1970.jh40 posted a comment on one of Fox News Digital’s Instagram posts discussing the ongoing Israel-Palestine conflict. The user questioned, "What’s up with all the ignorant Jew haters in the world?”
In response, Sandra Sayegh Dudum, the Vici Dolls founder, shocked the online world with her comment: “They [jews] have been killing innocent people for 70 years stealing their homeland and lying to the media. Having the world fooled by their arrogant white privilege. The indigenous Palestinian people have had enough. So, this is the result.”
Vici Dolls' swift response to Sandra Sayegh Dudum's antisemitic controversy
Following the eruption of controversy, Vici Dolls swiftly issued a formal apology on their official Instagram account, extending their regrets to their loyal customers and community members.
The company also announced that Sandra Sayegh Dudum had immediately stepped down from her position as Chairwoman of the Board. To ensure the safety of their community, they decided to disable comments on their posts.
“VICI has zero tolerance for violence, hateful speech, and discrimination of any kind. We are deeply troubled by the comments made by our original founder from her personal social media account. Her statements do not align with the values of the company, our employees, current leadership team, and our CEO,” the company's statement declared.
While Vici Dolls may evoke images of dolls, it's more than a misnomer. The brand is an online retailer with two physical stores based in California.
Specializing in trendy and chic fashion, they offer a wide range of apparel and accessories, including blazer dresses, sock boots, earrings, sunglasses, belts, and more. The company is celebrated for its distinctive and contemporary merchandise.
Vici Dolls boasts a substantial following of over 1.7 million fans on their Instagram account. They have also set up a pop-up shop in Los Angeles and a physical store in Nashville, catering to fashion enthusiasts across different locations.
A glimpse into Sandra Sayegh Dudum’s background
As per Crunch Base, Sandra Sayegh Dudum, hailing from California, boasts a background in advertising, having earned her bachelor's degree from the Fashion Institute of Design & Merchandising in Los Angeles.
In 2012, she founded Vici Dolls, a brand that has since made a significant mark in the fashion industry. Her journey also includes a stint at Glambomb as a fashion buyer and CEO, prior to her Vici Dolls venture.
Her professional track record, as reported by The Org, highlights roles at Nordstrom as a fashion specialist and pacesetter, followed by a position at Warner Bros Entertainment as the Director of Visual Merchandising.
Additionally, she served as the Marketing Director of Crosby Estate, showcasing her diverse expertise in the fashion and entertainment sectors.
Notably, Sandra Sayegh Dudum's social media presence appears to have vanished entirely. Her accounts on platforms such as Instagram, Facebook, and LinkedIn, where she had over 4,000 followers, have been conspicuously removed.
