LAS VEGAS, NEVADA: Morgan Wallen’s exceptional 11-win streak at the 2023 Billboard Music Awards not only solidified his dominance at the ceremony but also set off a whirlwind of controversy online.
Morgan Wallen's 11 awards streak at 2023 Billboard Music Awards
Wallen's triumphs spanned multiple categories, crowning him as the Top Male Artist, Top Hot 100 Artist, Top Streaming Songs Artist, Top Country Artist, and Top Country Male Artist. His prowess extended to securing the Top Country Tour award, underscoring his influence and popularity within the genre.
The acclaim continued with his album 'One Thing at a Time' earning recognition as the top Billboard 200 Album and Top Country Album. Additionally, his track 'Last Night' clinched victories for Top Hot 100 Song, Top Streaming Song, and Top Country Song, as per Rolling Stone.
Morgan Wallen acknowledges dichotomy of his success in acceptance speech
Despite the anticipation for a rendition of his award-sweeping track 'Last Night,' Wallen surprised audiences by choosing to perform '98 Braves,' a song that draws parallels between a sour relationship and the fate of Major League Baseball's Atlanta Braves.
Staged at Atlanta’s Truist Park, home to the Braves, the performance featured the presence of ’98 Braves pitchers John Smoltz and Tom Glavine, adding a unique touch to the evening. Their introduction of Wallen amplified the singer's moment in the spotlight.
In his acceptance speech, Wallen acknowledged the dichotomy of his success, expressing gratitude. "Like the song says, win some, you lose some. Last awards show I went to, we came home empty-handed," he reflected.
"And this one, I don’t have enough hands for them all. So, either way, I promise I’m gonna stay the same regardless if we come home with 10 or zero."
Wallen assured his commitment to delivering his best in every endeavor, attributing his success to his fans.
"All these awards are really just for my fans, man. So thank you guys so much. Thank you," he concluded, emphasizing his heartfelt appreciation for his supporters.
Morgan Wallen's dominance at 2023 BBMAs ignite wave of backlash online
However, Wallen's unprecedented dominance at the event ignited a wave of backlash online. Social media surged with discontent, with users expressing dismay over what they deemed an excessive sweep.
"That’s why Grammy better than you," commented a user on X. Another user echoed a similar sentiment, expressing outright disapproval: "This is disgusting."
A third user chimed in with skepticism, stating, "Is this a joke right?" Adding to the chorus of discontent, a commentator remarked, "The was quite literally the worst awards 'show' ever."
A fifth user's sentiment was succinct yet powerful, labeling the situation as "pathetic."
While Wallen's victories commanded attention, other notable winners made significant strides. Taylor Swift secured 10 awards across diverse categories, reaffirming her status as a dominant force in the music industry. Additionally, Drake's five awards bolstered his impressive record, matching Swift's historic 39 wins at the BBMAs.
Morgan Wallen controversial comments
Despite his current success, the singer faced a tumultuous period in 2021 when a video captured him using a racial slur. This incident led to the suspension of Wallen's contract by his label.
Criticism poured in from fellow artists, numerous radio stations stopped airing his music, and he found himself unwelcome at award ceremonies.
Wallen’s use of a racial slur coincided with America's mourning over George Floyd's death at the hands of Minneapolis police, sparking discussions about racial issues within country music.
In response, Wallen issued an apology, expressing a commitment to educating himself by engaging with Black leaders. He also pledged $500,000 in donations to Black-led organizations, reportedly fulfilling this promise.