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How jokes and ringtones spurred birth control in India

2023-05-22 07:22
For years, India has been teaching its people family planning in a unique way - through slogans.
How jokes and ringtones spurred birth control in India

How do you teach millions of people family planning?

By getting them to say the word condom again and again till it shatters any form of shame or stigma around its use.

Risqué as it might sound, that is exactly what advertisement writer Anand Suspi did 18 years ago when his team at Lowe Lintas...

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