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Intimidating sports culture is putting millions off working out – as many are feeling alienated by the exercise industry. A poll of 2,000 adults who don’t exercise found 68 per cent feel too embarrassed to go to the gym because they don’t fit the mould of the “typical” gym goer. More than three-quarters (78 per cent) don’t find sports adverts motivating and 33 per cent say adverts actually put them off working out. However, 55 per cent would be more likely to exercise if they saw everyday people in sports adverts. And 20 per cent would be more inspired to do something active if there were more realistic expectations set by the industry. A further 29 per cent say sports brands aren’t relatable to them, and a quarter think exercise culture is intimidating. While 49 per cent wish they had more confidence to exercise. The research was commissioned by ASICS as part of its ‘New Personal Best’ campaign, which is calling out performance-obsessed exercise culture in partnership with mental health charity Mind. Gary Raucher, European vice president for the sportswear brand, said: “The sports industry has been telling us for years that the only thing that matters is a faster time, a longer distance, a higher score, and more reps. “Although it’s aimed at motivating people, our research shows it’s having the reverse effect and instead creates an intimidating culture that’s putting people off exercise – something we’re committed to change.” As part of the research, survey respondents were shown a series of marketing images from sportswear and athletic brands and asked to comment on how the pictures made them feel. Just over one in 10 (12 per cent) said the images made them feel ‘inferior’, 13 per cent felt intimidated and for seven per cent, the images even made them feel depressed. It was found 16 per cent typically come across these types of images on social media, with 42 per cent admitting seeing boastful exercise posts makes them feel like a failure – even before they’ve started exercising. Hayley Jarvis, head of physical activity at Mind, added: “For people who don’t exercise, taking that first step can be daunting, especially if they’re also experiencing a mental health problem. “When you add the pressure of performance so often seen in sports marketing or on social media, for some it can feel impossible to get started as they don’t feel like they’re ‘good enough’. “Getting active can play a vital role in helping us stay and live well with mental health problems.” The survey, which was conducted via OnePoll.com, also found 23 per cent of non-exercisers feel too embarrassed to start now, and nearly one in five (18 per cent) worry people would judge them as they are too unfit. Over three quarters (77 per cent) admitted they are aware of the mental health benefits of exercise. But despite 61 per cent saying they have either personally experienced a mental health problem or know someone who has, it is still not motivation enough to get them moving. Mental health activist and TV personality Dr Alex George, who is supporting the ASICS campaign, said: “As someone who is passionate about the benefits of exercise on mental health, it’s upsetting but unsurprising that people feel excluded and alienated by the sports industry. “I too have felt intimidated and insecure after comparing my performance and results to others. “People need to know that regardless of the type of exercise they do, or the times or distances they achieve, any movement benefits mental health and is something that should be celebrated.” The ‘New Personal Best’ campaign features everyday people and is encouraging them to share their own ‘personal best’ images on social media using the hashtag #NewPersonalBest on World Mental Health Day, 10th October. One of which is Tom Durnin, whose inspirational story caught the sports brand’s attention when he finished in last place at the London Marathon 2023. He said: “For me, it was all about crossing that finish line no matter how long it took me. I run purely because it makes me feel good, I don’t worry about my time or being the slowest. “I never thought I’d ever be the face of a sports campaign but I’m honoured to be partnering with ASICS to encourage more people to move for their mental health. “If my story can inspire at least one person to take the first step that’s all I could ask for.” Read More Brits reveal advice they would give their younger selves - including investing in property Girls in UK have much lower confidence than male peers, study finds Average person completes 90 online tasks a day Israel-Hamas conflict: How to talk to teenagers about distressing news stories How to get rid of bedbugs: Signs and symptoms amid threat of UK invasion How to support someone coming out in their 30s and beyond

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Wes Anderson has reflected on being a father to his seven-year-old daughter Freya at the age of 54. The filmmaker lamented that he is an “old father” to his child, whom he shares with his partner, designer and author Juman Malouf. In a new interview published on Saturday (10 June), the Asteroid City director said he did not give his own mortality any thought until he became a parent. “I never used to think about having not much time left for this or that, or noticing how the time had disappeared so fast,” he told The Times. “It didn’t have an emotional effect on me whatsoever.” However, parenting a young child has made him think about it more often. “But now my daughter will be, well, I will be very old when my daughter is still very young,” he continued. “I am an old father. And maybe with modern medicine it’s better than it used to be, but you know…” Anderson, whose family home is in Kent, was reminded that he had once said he hoped to die at the age of 90 on a film set. He said: “Yes. That’s good. But I do feel a different thing now, which is somehow my family is more part of it now. And the only thing about [dying on] the film set is that they won’t be there. “But, you know, they don’t need to see me die. They have enough to worry about. They can just take my ashes.” Elsewhere in the interview, Anderson shared his thoughts about a popular TikTok trend that sees users creating short clips about their everyday lives in a film style similar to his. He revealed that he does not watch the TikTok videos and erases them “immediately” if someone sends one to him. Anderson and Malouf have been together for more than two decades, and she has collaborated with him on a number of his projects. The couple curated an exhibition at Vienna’s Kunsthistorisches Museum in 2018, comprising of 537 objects from the museum’s collection. It was titled Spitzmaus Mummy in a Coffin and Other Treasures, and also exhibited at the Prada Foundation in Milan the following year. Read More Wes Anderson tells friends not to send him TikToks of people impersonating his style: ‘I’ll immediately erase it’ Asteroid City, Cannes review: Wes Anderson’s enrapturing cosmic comedy is an offbeat Close Encounters Wes Anderson on his new '50s-set film 'Asteroid City,' AI and all those Tik Tok videos Fans react to rumours that Kelis, 43, is dating Bill Murray, 72 Amy Schumer reveals the reason she stopped taking Ozempic Debate sparker over parent who wouldn’t give her daughter any birthday cake