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The murky online world of Andrew Tate and ‘pick-up artists’
“Martinis, martinis, martinis, martinis,” he tells the camera, gesticulating wildly. “Bang, threesome. Slam them both.” This is Andrew Tate, the misogynist influencer, preaching to his audience about how to recruit women to perform for webcams. Sitting in an unremarkable room, the former kickboxing world champion turned “success coach” implores viewers to get women drunk and stream content of themselves on an online pornography website. It is more than six months since Tate and his brother Tristan were arrested in Romania, prompting an outcry over how easily accessible his vile content was for impressionable young Britons. But now, even as the Tates are charged with rape and human trafficking, The Independent has found their videos can still be found within minutes online. What they reveal is a murky world promoting the exploitation of female sexuality for financial gain, coercive control, and retrograde views centred around women performing domestic duties for men. The brothers’ videos proclaim them to be “pick-up artists”, a term tied to an industry where men seek to cajole women into sleeping with them via charm and compliments, intricate mind games, as well as coercion and harassment. For sums that can run into hundreds of pounds, users are encouraged to sign up for access to their content. For instance, the “Tate webcam program” purports to provide a “PhD course” to “teach you how to obtain and retain unlimited beautiful women and this course will teach you how to turn them into cold hard cash.” Other courses, advertised as being run by Andrew Tate, teach participants “how to lie”, as well as “how to intimidate”, and “how to get your girl on lock down”, and “have multiple women who are all loyal to you”. It comes as The Independent revealed TikTok has been accused of not acting to block misogynistic videos from influencer Tate that can be viewed by children as young as 13. Figures show that videos linked to the Tate hashtag have been viewed 74 million times in the UK on TikTok in the past three months alone. Tate and his brother Tristan, dual British-US citizens initially arrested in December, were recently charged in Romania with rape, human trafficking and forming an organised crime group to sexually exploit women - allegations they deny. Videos The Independent found of Tristan Tate, the younger of the siblings, show him teaching “pick-up artistry” show the 34-year-old boasting about being “one of the baddest playboys in the world” and an “elite level guy”, as well as speaking about how to sleep with virgins. In one clip, he explains he has multiple girlfriends who are all exclusive to him as he brags about women “who cry their eyes out if I stop speaking to them”. In his own words, “that is power”. The influencer also explains he looks for girlfriends who leave their phone “unlocked” and do not mind if he looks at the device, as well as someone who ”never goes out the room” to take a phone call, “cleans up my house” and “cooks my meals”. He adds: “If these things are adding up then I’ll usually turn it into something serious. I’ll tell her she is exclusively with me.” Tristan Tate says he will “never trust a woman like I will trust a man”, also saying that while he knows his girlfriends do not cheat on him, “you have to test their loyalty”. He suggests doing this by saying “Hey baby, give me your phone, unlock it, I want to do something”, as he recommends “Don’t do sh*t, take a selfie. Give it back to her”. In his view, “if she will hand you her unlocked phone, she ain't cheating”, however, “if they won't unlock” their phone and give it to you then “she is probably not girlfriend material”. Other relationship advice offered by the younger Tate brother involves asking women to do tasks, as he claims “good women are servile” and females are “very servile creatures”. He recounts the example of asking a woman to top up drinks, add ice cubes, find beers, and fetch lighters for his male friends when they are spending time together - adding “a good woman”, will “love” doing this. “A good way to keep your relationship fresh and a good way to keep your relationship happy is to make demands of women,” he adds. “Women love to serve men, they really do”. Discussing the Tate brothers' pick-up artist content, Callum Hood, of the Centre for Countering Digital Hate, warns the “Tate brothers' original business as pick-up artists involve viewing women as objects and applying simple formulas that they believe will result in women sleeping with you”. The organisation’s head of research states “this is really dangerous” as he argues “pick-up artists have contempt for women and contempt for consent”. Mr Hood adds: “Their pick-up artist advice instructs men to view women as objects and instruct women to do whatever you want - whether that is sleep with you or perform on webcams for your profit. He notes a “unique” element about the Tate brothers in comparison to other pick-up artists is that while others focus their attentions on “one-night stands”, the Tate brothers are concentrated on “lasting coercive relationships where you have control over multiple women”. A website titled “pick-up artist tools” running a course called the “Tate webcam program” asks “What’s the only thing better than hanging around with beautiful women? Being paid to do it!” “THE £250 PHD course teaches you very important and valuable lessons about retaining and obtaining women,” the course states. "You will learn: How to convince girls to work for you. How to start a webcam company from home with zero investment. How to do banking and handle taxes, so that you get paid day one. The best way to motivate women to make you rich. Tips and tricks from over seven years in the game. A full breakdown of how to earn 30k per month profit from only three girls.” The course boasts if you “listen carefully to Tate’s system”, then you will make all of your course investment back in the first day!” Joe Mulhall, of leading anti-fascist charity Hope not Hate, said the Tate brothers’ "brand of extreme misogyny and disdain for women is plain to see in these videos”. He warns the siblings are “financially benefiting from churning out this misogynistic content to their male audience”. In his opinion, “Tate’s aspirational lifestyle videos are a disturbing gateway to more extreme far-right content.” The Independent previously reported on research by the Centre for Countering Digital Hate which unearthed 47 videos of Tate pushing what it describes as “extreme misogyny”. The report uncovered adverts on videos where Tate discusses fighting women, saying “grip her up by the neck” in a video, which has been viewed 1.6 million times, as well as referring to putting his “imprint” on 18-19-year-old girls in footage which has accrued 8.4 million views. A representative for the Tates declined to comment when approached by The Independent. Ruth Davison, chief executive of Refuge, a leading domestic abuse charity, branded the so-called pick-up artist content from the Tate brothers “horrifying” as she argues the origins of so-called pick-up artist culture lie in misogyny. “This coercively controlling, love bombing and gaslighting behaviour displays all the warning signs of domestic abuse,” she adds. “We are seeing a worrying trend of disturbing misogynistic content across social media and online, whereby men seemingly brag about abusing women, profit by victimising them and try to influence more men to do the same.” Read More I went inside Andrew Tate’s Hustler University – where ‘Gs’ celebrate making $11 Andrew Tate to remain under house arrest in Romania as human trafficking case drags on One in four young men agree with Andrew Tate’s views on women, poll finds Figures that lay bare the shocking scale of toxic influencer Andrew Tate’s reach among young men Why are so many British Muslims getting seduced by Andrew Tate? 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4 hacks to get teens off the sofa and get active – as study warns of heart damage
The amount of screen time teenagers get is a worry to lots of parents. And, it turns out, the health impacts of being inside and staring at a screen for long periods of time can have a serious impact on a young person’s physical health later in life. According to new research, parents should limit the amount of time children spend on social media and video games after a study found inactive teenagers are more likely to have signs of heart damage as young adults. A child may appear healthy but, even children who have a normal weight were still at risk, the study of 766 British youngsters found, after tracking them for 13 years. Academics involved in the research, which is to be published at the ESC Congress in Amsterdam, said that this heart damage could be setting the stage for heart attacks and strokes in later life. So, how can we get teens up, away from their phones and out of the house? 1. Encourage them to destress Teens may take to their screens to distract themselves from day-to-day life, watch TikToks, or aimlessly scroll – which they may see this as a form of relaxation. It might be helpful to frame exercise in the same way for stressed teens. “Young people today are facing many stress factors in their daily lives and exercise can be an important mechanism to cope and overcome such difficulties,” says Dr Triveni Joshi, consultant child and adolescent psychiatrist for Cygnet Health Care. Reiterate the benefits of exercise for their mental wellbeing too. “When you exercise, your body produces dopamine and endorphins in your brain that help you to feel good. Exercise can have a direct impact on improving mental health by reducing anxiety, depression and low mood,” she says. “Plus, exercise can give you a real sense of accomplishment and pride at having achieved a goal, thereby improving self-esteem and confidence.” Celebrate the accomplishment of just getting out and being healthy for positive reinforcement. 2. Suggest things that interest them “There is always an activity that can suit somebody,” says Joshi.”There is a range of opportunities for physical activity such as gardening, walking groups, Zumba, dancing, pilates, or swimming.” Sports like weightlifting and running are big on social media and “can improve confidence levels and tackle low self-esteem.” While being on social media may stop them from getting out, pointing towards creators who promote a healthier lifestyle may help them in the long run. Perhaps they can pair their on-screen interests and favourite creators with physical experiences. “Exercise should always be fun so often it is about finding where their interests lie and incorporating that into a healthy regime,” Joshi explains. 3. Talk to them about why they don’t want to exercise There may be a reason why your teen isn’t eager to get up and about you don’t know about, and having an open discussion may help them feel more comfortable, and build a closer bond with you. “With other pressures in their lives they may feel tired and lack the motivation to get active,” Joshi says. “A lot can depend on personality type too. Introverted children may feel shy, embarrassed, or too concerned about judgements to take part in physical activity. It might not pique their interest or they may feel it is something they aren’t skilful at and therefore don’t have the motivation for fear of not being good at something.” Getting to the bottom of why they won’t exercise may help them feel more empowered to do so, particularly if you can relate to one another and take on this challenge together. 4. Set a good example So much of our relationship with exercise is rooted in our childhood, so try to “encourage children to be active by setting the right example and being active yourself”, says Joshi. If you complain about exercise and are on your screen all the time, it sends the message that it’s normal. In trying to set a good example, you may find something you love to do together, like a specific yoga class, workout or weekly ParkRun. Read More Former royal chef explains why Prince William and Kate’s children don’t eat with them ‘You think it’s going to be a money making machine’: How modern life killed the hobby High infidelity: why do people have affairs? Why are wellbeing experts concerned about the ‘lazy girl job’ trend? Almost half of parents have ‘no idea’ how people raised children before smartphones ‘Overwhelmed’ Jennifer Lopez celebrates one-year anniversary to Ben Affleck
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